How to Grow Your Private Appraisal Business (Without Just “Posting More”)

Most appraisers think marketing means two things: Updating their website every three years Posting “Another appraisal completed” on Facebook That’s not a strategy. That’s activity. If you want to grow (more…)

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Divorce Appraisals: Why You Should Always Ask Both Spouses the Same Questions

A large portion of my private work involves divorce assignments. Sometimes I’m retained before mediation. Sometimes after mediation fails. Sometimes one spouse is buying the other out. Sometimes the mediator (more…)

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When Appraisal Expectations Clash—and How Listening Changes Everything

Every now and then, an appraisal assignment reminds you that the job isn’t just about data, adjustments, and comparable sales. It’s about people. Recently, I completed an appraisal on a (more…)

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Turning Social Media Into A Lead Engine For Appraisers

For years, many appraisers treated social media like an afterthought. Maybe a shared article here, a “just wrapped up an appraisal” post there, and then silence for three months. Meanwhile, (more…)

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What Real Estate Appraisers Need to Know Before Stepping Into Court

I was recently at a family law and expert witness luncheon where a big topic of discussion was Daubert, specifically how expert witnesses get excluded from testifying before they ever (more…)

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The Power of Appraisers Meeting Appraisers

South Florida just wrapped up an in-person Appraiser meetup, and honestly, it was exactly what these events should be.   About a dozen appraisers met for lunch at a local (more…)

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