I spend time in appraisal Facebook forums for one reason only: to observe. I don’t post much. I read. I scroll. I watch how appraisers think. Some are sharp as hell. Some are insightful. Some clearly know their craft. And some… confidently don’t.

 

Every few weeks, the same post shows up in a slightly different flavor:

 

“I’m super dead right now.”
“Worst month I’ve ever had.”
“I haven’t received an order all month.”
“Anyone else seeing this?”

 

And then the comments roll in.

 

A few people say they’re busy.
A few people say they’re even deader. Most just pile on with a collective group therapy session of misery.

 

Here’s my honest question: what does that accomplish?

 

Why do you care if another appraiser in your market is slow? What does their volume have to do with your business? Comparing how dead you are to how dead someone else is doesn’t pay a bill, doesn’t create a lead, and doesn’t magically make January better.

 

It’s just a bitch fest. What I wish I’d see more of is this:

 

“December was slow. I had no orders. Here’s what I’m doing about it.”

 

Because being slow isn’t the problem. Staying slow is. If December sucked, fine. Acknowledge it. But then answer the only question that actually matters:

 

What’s your plan so this year’s shitty December doesn’t turn into next year’s shitty January?

 

And this is where things usually fall apart. A lot of appraisers are going to do absolutely nothing. They’ll kick the can. They’ll blame rates. They’ll say they’re retiring soon anyway. They’ll keep waiting for the market to save them.

I chose a different route.

 

I’m willing to get up at 7:00 a.m. every Wednesday and spend two hours at a networking meeting.
I’m willing to meet for coffee and lunch with potential clients during the week.
I’m willing to spend hours marketing through emails, social media, follow-ups, and actual conversations.
I’m willing to build relationships instead of waiting for orders to magically appear.

 

And you know what happened?

 

2025 was one of the highest-grossing years of my appraisal career. I’ve been doing this since 2002, and I made more money this year than ever before. That happened in a high-interest-rate environment, with no refinance boom and limited sales activity. That’s not luck. That’s behavior.

 

I recently heard Tony Robbins respond to someone who said, “I have a great idea.” His answer was simple: I don’t care. Because everyone has great ideas. What separates people isn’t ideas. It’s implementation. Action beats an idea every single time.

 

So the next time you feel like posting about how slow you are, go ahead and acknowledge it. Then ask yourself the harder question: What am I actually doing to change this?

 

Create a plan. Create a vision. Take action. Complaining is easy. Doing the work is optional. But only one of those leads to a better year.

Final Thought

If you want help getting out of the slow cycle and building real momentum, that’s exactly why the Appraisal Referral Network exists. It’s built for appraisers who want to take action, not just talk about how dead they are.

 

If you want to make 2026 different, join the network or reach out to me directly. I’m happy to help. There are plenty of solid resources in this profession, but none of them work unless you do.

 

Action beats an idea any day of the week.

Hard to believe, but we’re already more than halfway through 2025. The fireworks are over, summer’s in full swing, and if you blink, it’ll be Q4.

 

This is the time of year I try to stop and ask: How am I really doing?

 

I aim to check in monthly or quarterly, but the halfway mark is a big one. And I’ll be honest, this past week’s been a whirlwind. Between work, family stuff, travel, and just general life chaos, it would’ve been easy to skip it. But not taking a moment to reflect would’ve been a disservice to my business. So I carved out the time — and I hope you will too.

 

Here’s what I’m looking at:

 

Appraisal Volume & Income Goals

At the start of the year, I set a goal: 375 appraisals at an average of $600 each. So far, I’ve knocked out about 210, with an average fee of $585. Not bad. A little under on the per-report average, but I’m ahead on volume.

 

Some of that’s due to quicker, lower-priced no-site-visit reports. They pay less, but have a better hourly return, so no complaints. I’ve also been prioritizing long-term relationships — doing jobs for agents and professionals who regularly send work my way. Sometimes that means cutting a deal, but I’m playing the long game. The lifetime value of a client is much more important.

 

The Referral Network
I was aiming for 1,500 members by the end of June. We didn’t quite get there — but we did pass 1,100, which is still a big win. There’s room to grow, and we’ve got a few new ideas coming soon to boost membership even more.

 

More members = more referrals, more income, and a stronger network for everyone. If there’s someone you’ve been meaning to invite, now’s the time.

 

Brews & Appraisal Views Podcast

Goal: 18 episodes this year. So far: 6. I’m behind pace, but I’ve got one lined up next week with Josh Wallet, so we’re back in motion. It’s been awesome connecting with appraisers and professionals on the show, and I want to keep that going. If you’ve got a story, strategy, or weird client experience worth sharing, let me know. I’d love to feature more voices from the network.

 

One Last Thing

Even in the chaos, I’m still doing the little things — adding agents to my database, sending follow-up emails, making thank-you calls. Those touches matter. They keep you top of mind and help fill your pipeline when things slow down.

 

So take a few minutes this week. Look at your numbers. Ask yourself: Am I on track? What’s working? What needs a course correction?

 

And if you’ve fallen off the path, don’t stress — just get back on it. We’ve got six months left. Let’s make them count.

 

If you want support to finish strong, or you’re looking to grow your non-lender business, check out ReferAppraisals.com. Whether it’s referrals, marketing help, or just being part of a community of appraisers doing private work, we’d love to have you.

 

Every year, I set goals and hold myself accountable to them throughout the year. For my financial goals, especially appraisal volume, I track progress weekly, monthly, quarterly, and annually. Each week, I jot down my gross volume on a notepad on my desk, breaking it down into week-to-date, month-to-date, and year-to-date totals. I also maintain detailed records in QuickBooks and Google Sheets. My advice? Know your numbers. Tracking your progress helps you identify growth opportunities and achieve your goals more effectively. If I notice I’m falling short of a monthly target, I push harder in the final week to close the gap.

 

Today, I’d like to share my 2024 appraisal results and invite you to share yours in the comments. This past year was both challenging and rewarding as I managed my appraisal business while launching the Appraisal Referral Network. I’m incredibly grateful for the support I’ve received from fellow appraisers throughout this journey. Reflecting on the numbers, I completed 365 appraisals in 2024—an 8% decrease from 396 in 2023. However, my average fee rose from $507 in 2023 to $555 in 2024, a 9% increase. Despite the dip in volume, my income remained nearly flat year-over-year. While 2024 didn’t surpass my busiest year, 2022, I’m proud of what I achieved, especially considering the work involved in growing ReferAppraisals.com.

Breaking Down the Numbers

Using QuickBooks and Google Sheets, I categorize my work by client, referral source, and assignment type—a process that’s been a game-changer for my business. Here’s the breakdown for 2024:

 

Assignment Types:

  • 31% Divorce
  • 22% Estate/Tax Purposes
  • 21% Lending
  • 16% Listings
  • 10% Other Non-Lender Assignments

 

Referral Sources:

  • 20% from Google searches
  • 19% from BNI referrals
  • 20% from real estate agents (no single agent contributed more than 3% of my gross income)
  • 17% from three attorneys
  • 10% from direct lenders (each contributing less than 5%)

 

My top sources—Google and BNI—highlight key risks. A change to Google’s algorithm could jeopardize 20% of my business, and scaling back my BNI contributions could similarly affect my volume.

How Does Your Business Compare?

I’m proud to have built a diverse, recession-proof, and interest rate-proof business model. Sharing these results is more than a reflection—it’s proof that building a sustainable non-lender business is within reach. Appraising becomes far more enjoyable without lender pressures, endless revision requests, or the need to bid for assignments. If you want to grow your non-lender business, I’d love to help. If you’re looking to grow your non-lender appraisal business, I’d love to help.

 

The Appraisal Referral Network at ReferAppraisals.com is designed to help appraisers connect, exchange referrals, and grow their businesses. With free and paid membership options, a Business Growth Library full of resources, and education lessons tailored to building a non-lender business, we provide the tools you need to succeed. Take the first step toward building a business you love—join today and unlock your potential!