Real estate agents are an excellent source for private non-lending referrals. They frequently order pre-listing appraisals, appraisals for cash buyers, and home measurements. Agents also maintain extensive databases of prior customers who often seek their recommendations for various real estate needs. This often results in referrals for estates, date of death appraisals, probate, landlord/tenant sales, and much more. It’s clear that real estate agents are a valuable referral source for appraisers, but how do you connect with them? Here are a few top strategies to start building those connections today.
The easiest way to connect with agents in person is during appraisals. When you’re conducting your next lending assignment, invite the agent to join you at the property. Use this opportunity to discuss the property specifics, market trends, recent sales they provided, and more. This interaction opens the door for future conversations. Let them know you’re available to assist with any appraisal-related questions or issues they may encounter. Follow up with a friendly email afterwards: “It was great meeting you! I specialize in pre-listing appraisals, so if you ever need help determining a list price, feel free to reach out.” Add the agent to your database and regularly send marketing emails every week or two to stay connected.
If you’re currently without lending assignments and feeling slow, don’t fret! Start by searching Google for “real estate agents” and reach out to several via email. Invite them for coffee or lunch, whichever suits you both. Ask if you can pick their brains about the sales side or discuss new commission rules for buyers’ agents and their potential impacts. While not every agent may respond, this approach can help you begin forging meaningful connections.
Looking to increase your visibility and connect with more agents? Consider scheduling lunch and learns at local brokerages. Real estate offices are always eager for valuable content for their agents. You can start by contacting the office directly—either by phone or email. Here’s a simple template:
Dear Mr. Broker,
I am a real estate appraiser with over 20 years of experience in the area and I am currently booking free training sessions for agents on how to think like an appraiser. I would love to provide a training session at your office. Please let me know a date and time that works best for you.
Looking forward to hearing from you!
Best regards,
[Your Name] [Your Contact Information]
I typically collect agents’ contact information for follow-up, such as their name and email, and I’ll also send them a PDF of the presentation. Then add them to your database and send regular marketing emails.
Here are some straightforward methods to begin expanding your database with real estate agents. Soon enough, you’ll begin receiving referrals and making strides toward diversification. To learn additional strategies on how to connect agents, consider becoming an Elite Member at ReferAppraisals.com. Explore our latest educational micro-lessons on working with agents and access our resource library, which includes sample marketing emails to agents, office presentation materials, pre-listing flyers, and more.
Dan Lindeman
Appraisal Referral Network
ReferAppraisals.com
