Whenever I get a call from a potential client, I make it a priority to gather details before quoting an appraisal. In addition to the address, it’s essential to understand the purpose of the appraisal. Once I know the reason, I can offer options tailored to their needs, whether it’s a full appraisal with an on-site visit, an exterior-only observation, a report based solely on public records/MLS data, a home measurement and sketch, or simply a consultation. Today, I want to talk about the benefits of offering consultations.
Last week, I had two assignments where clients opted for consultations instead of a full appraisal. Both clients needed guidance but didn’t require a formal written report. They simply wanted a conversation about the property and a general sense of the local market.
The first case involved a vacant piece of land that had been in the family for years. The owners, who lived out of state, had received an offer from a neighbor. Since there were plenty of comparable land sales nearby, it was easy to analyze. After a quick 15–20 minutes of research, we had a productive 15-minute Zoom call. The client was thrilled with the information and appreciated the $150 consultation, which saved him from the $400–$600 quotes he had received from other appraisers for services he didn’t need.
The second client was an out-of-state investor looking at a distressed property. He was considering a tear-down to build a multi-unit property and wanted a rough idea of the property’s potential without committing to a $595 appraisal. For $150, we spent about an hour total, including a Zoom session, reviewing his options. He was satisfied with the advice and appreciated the flexibility.
My advice to appraisers is to offer clients a range of services. Not every client fits in the same box. When you listen to their needs, you can guide them toward a solution that best suits their purpose. And remember, you’re the professional—ensure the product you offer is appropriate. For instance, a consultation may not be ideal for a divorce case, and a desktop report may not be suitable for a tax appeal.
If you’re interested in expanding the private side of your appraisal business, consider joining the Appraisal Referral Network at ReferAppraisals.com. With nearly 700 appraisers in our community, we offer both free and paid memberships tailored to your needs. Join us and start growing your business today!
