This course will equip appraisers with effective marketing strategies to attract and retain private clients. Learn how to create a compelling brand, leverage digital marketing tools, and craft targeted campaigns that resonate with homeowners, real estate agents, attorneys, and other private clientele.

  • Understanding Your Target Audience: Identifying and segmenting potential clients.
  • Brand Development: Building a professional image that appeals to private clients.
  • Digital Marketing Essentials: Utilizing social media, email marketing, and online advertising.
  • Content Marketing: Creating valuable content that engages and educates your audience.
  • Client Testimonials and Reviews: Encouraging and leveraging positive feedback.

 

Lessons:

Lessons

  1. Blogs & Social Media
  2. Customer Relationship Management (CRM) for Appraisers
  3. Google Business Profile

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