Lesson Summary:

The Power of Exceptional Customer Service and Networking

In this lesson, I give a real-life example of how going above and beyond for a potential client led to a positive Google review, enhancing his reputation and future business prospects.

Key Points:

1. Responding to Inquiries: Despite not typically working on Sunday mornings, I  responded to a voicemail and text from a potential client asking about commercial property appraisals.
2. Identifying Client Needs: Realizing the client, a tenant needing rent evaluation, didn’t require a commercial appraisal but rather a commercial broker’s assistance.
3. Making Referrals: I referred the client to a trusted commercial broker and a commercial appraiser when the client mentioned needing three appraisals as per his lease clause.
4. Providing Accurate Guidance: The commercial broker clarified that the lease clause typically applies only to sales, saving the client unnecessary expenses.
5. Client Satisfaction: Although the situation didn’t generate immediate business or his referral partners, the client appreciated the help and left a 5 star Google review.
6. Long-Term Benefits: The positive review will improve my online reputation and is likely to attract more business in the future.

Lesson Takeaway: Always strive to help clients, even if it doesn’t directly benefit your business immediately. By offering excellent customer service and leveraging your network for referrals, you can enhance your reputation and attract more business in the long run.

Video Lesson