Think Outside the Toolbox: How a Mover Helped Me Market My Appraisal Business
Last week, I found myself sitting on a panel at a Keller Williams office, surrounded by real estate agents and fellow service pros. On the panel with me? A pest control expert, a home inspector, a painter, an A/C technician—and moderating the whole thing was my buddy Manny, a mover and marketing wizard.
The goal of this panel was to equip agents with a team of trusted, vetted professionals they could refer to their clients. In other words, we weren’t just pitching ourselves—we were offering a value-packed solution agents could take straight to the listing table. When an agent can say, “I’ve got a whole team ready to help you prep your home,” they immediately stand out from the competition.
And the only reason I had a seat at that table? Manny invited me. He doesn’t just market to homeowners or attorneys—he markets to agents, and we’ve been teaming up on a few outreach efforts. This panel was one of his ideas, and let me tell you—it worked. It positioned each of us as reliable, go-to resources, and it gave the agents in the room a serious advantage when pitching to sellers.
So, what’s the takeaway here for fellow appraisers? Think beyond postcards and business cards. Think beyond solo marketing. Collaborate. Partner up. Find a mover, a handyman, a home inspector—any professional who serves the same audience you do—and build something bigger than just your business card. By working together, you not only build credibility, but you also increase the odds of getting in front of new clients in new ways.
The best part? That panel led to over $400 in new appraisal business—just from showing up, sharing value, and being part of a team. Two hours of my time turned into actual income—and probably long-term referral relationships.
If you’re an appraiser looking to grow your private work, don’t try to do it all alone. That’s exactly why I created the Appraisal Referral Network at ReferAppraisals.com. We offer multiple membership options to help you build referral relationships, improve your marketing, and get more non-lender business. Whether you need help with networking, strategies, or just want to start earning from referrals you’d normally turn away—we’ve got you covered.
Reach out to me anytime if you want to talk shop, swap ideas, or learn more about how to get started. Let’s grow your appraisal business—together.
