When it comes to building a private appraisal business, your sphere of influence is everything. Referrals don’t usually come from waiting around for the phone to ring. They come from people who know you, like you, and remember what you do when the opportunity shows up.
Take my BNI chapter, for example. Every Wednesday morning, 40 to 50 professionals meet from 7:00 to 8:30 a.m. to exchange referrals and grow our businesses. If you’re going to get results out of a group like that, you can’t just show up. You have to be all in. That means volunteering for roles, setting up one-on-ones outside the weekly meetings, and putting in the effort to strengthen relationships. I recently took on a leadership role again, and not only did it sharpen my skills, but it opened doors I didn’t expect. At one of the training sessions, I connected with a real estate agent from another chapter who needed help with an appraisal. That never would have happened if I wasn’t active in leadership.
Here’s the key. My referrals from BNI do not just come from the 40 or so people in my chapter. They come from their spheres too. Each person I build trust with is connected to dozens or even hundreds of others. That is where the reach multiplies, and suddenly you are not just tapping into your own network. You are being referred through theirs.
But your sphere of influence does not stop at networking groups. It is wherever you spend your time. I have had referrals come from being involved with the Boy Scouts. I have had referrals come from my neighbors, just because they knew what I did for a living. One time, when I was coaching my son’s soccer team, one of the parents, who turned out to be a big investor, ended up hiring me for several appraisals. Those opportunities did not come from ads or SEO. They came from simple, real-life connections where people knew who I was and what I did.
That is why I always tell appraisers to increase your sphere of influence, and the referrals will start flowing. It does not happen overnight, and it does not happen by accident. You have to show up, let people know what you do, and invest in those relationships.
Of course, I am not saying ignore your website, Google Business profile, or online marketing. Those tools are important, and they absolutely bring in work. But if you really want to grow a sustainable non-lender business, the most valuable tool you have is your relationships. Your sphere of influence will always be the number one driver of referrals, because at the end of the day, people hire people they trust.
Call to Action:
So here is my challenge for you. This week, take a closer look at your own sphere. Where do your referrals usually come from? Are you showing up in those spaces, or are you just hoping for calls to come in? Whether it is volunteering in a group, coaching a team, or just having real conversations with neighbors, put yourself out there. And if you have a story about a referral that came from an unexpected place, I would love to hear it. Share it in the comments or drop me a note. I guarantee it will inspire another appraiser to grow their own sphere.
